If there is a company than can finally establish the ebook as a regular reading experience (not talking about replacing paper books here), I guess it is Amazon.

And they are doing it the big way, or at least starting. See the Kindle device.

The thing is not very sexy, and while it has some nice features, the main point for me is who is trying to seel that to us.

1 - We already are purchasing books from Amazon. We already have an account and we all can do 1-click shopping from this gadget.

2 - They already have the digital content, the publisher contacts, and huge amounts of book metadata like comments, tagging, pictures and tons of etc.

3 - They not just created a device. They created a cloud service you don´t need to pay for. They´ll pay the wireless infrastructure they use out of the book selling business.

4 - They already proved that they can turn the book-selling business upside down.

See you later. I have some books to read now...